Gucci mane back on the verge of extinction, should be attributed to the control and management of the brand and abide by the principle of skill, unique and high quality spirit

Gucci this legendary Italian fiorentina in fashion brand, Moncler jackets expensive clothes, and is famous for its once have bottomed. In the 20th century from the 1970s and 1980s, due to improper management, gucci brand lost his brilliant, often appear in many products on the market, waste even appeared "gucci" brand of toilet paper, although most of this kind of circumstance without authorization of the company. Experience is probably the greatest efforts to save, after have resumed gucci fashions and highly respected status. Now, the brand is still fashionable gens of worship.

Neglected brand value fall

In 1921, was in London has witnessed the change of society, Gucci shoes the living conditions in the home GuJiAo gucci, fiorentina, opened his leather factory. The factory after the way before the shop suitcase, handbag, production and sale of products such as, harness, due to the product quality and the scale is gradually enlarged. And if he that gucci products can establish an upscale consumer image, the company may be more benefit. Hence, he has designed the plant business plans. In 1937, gucci in central Italy's jarno riverside opened a larger factories. Now, the products have been adopted gucci mane's trademark - a unified the horse, integration of the stirrups and chewing son. A year later, gucci in Rome began in a shop selling his busy area of the city.
Benito Mussolini, Italian involved in the office after the war, NFL jerseys and GuJiAo didn't let lockout, on the contrary, he made his sons - aldor, vask, Gregory and rudolph etc - began in the management of the company. War, Italian style fashion products began became popular in the world, but also gave birth to a classic gucci mane's products, such as bamboo carry bag etc, these products, kelly - by numerous star etc.
In this period, rudolph in milan opened his own shops. In 1953, GuJiAo died after 1 in Manhattan, rudolph and opened another store. Here, the company will be closed for trademark replace big G, match with the red and green edge. Choose red and green color is just because the two Italian flag mass-tone attune, the company to highlight the characteristics of Italian brand. In the 1960s, the speed of expansion group gucci as popular as the jet of rapid, it stores to London, Paris, Chicago, Tokyo and Hong Kong, around the world, and the more famous follower, including Elizabeth Taylor, maria karath, Audrey Hepburn superstar, etc.
But recently, in the 1970s, because rudolph and aldor contending for control of the business, gucci brand began to decline, there are many ill-judged franchise agreements and brand development plan to mass market will gucci, even appeared on the street hawker stalls.
In the next time, in the third generation descendant gucci family certein mauri's main focus on all the things, and then President of group of gucci striving just take this opportunity to gucci American branch and other places of business gradually. Jordan shoes The accrediting agency agreement that bad, always have a dismount against piracy escalated. The company's sales and profits rebounded, mainly thanks to the steady in Japan and the Pacific rim countries sales growth, these areas of the new-rich wannabes for European luxury goods anomalies.
With the successful while striving was unable to equate success later, but for the time being sought undervalued brand investment market, has great attraction. In 1987, the election of the Arab support Investcorp adorno from his family and the acquisition of the hands of 50% share of gucci. But the respected, financial group did not let gucci onto the road of success. 1993 fiscal 3230 losses, gucci group, company, in the second million dollars in losses to the creditor, the employee wages were defaults. "In 1993, the company almost bankrupt. Investcorp was nearly desperate recourse, but suffer from, they will have to hold in the MAO qi's acquisition of shares gucci." full Striving said.
Investcorp purchase action which had previously not after all of the shares, control, and began to persuade striving to leave New York, group headquarters fiorentina as gucci chief operating officer of the company. Christian louboutin shoes Striving said: "they let me go to my office... still say: although you are citizens of America, but, after all, is born in Italy. Why not willing to go back to the country, to see what can develop? So I came to Italy, a company. The company internal strife fleet, but everyone seems quite recovered. These are my clearly, I know very well, after all, the company has been working here for years. So I know exactly how this situation should be."
Shortly after, company named a new chief executive: Puma shoes Tom, the stylist of Texas ford, from 1990 in gucci group. Since then, ford began to lead the world's most famous brand, Renaissance.